MyOwnPhotoApp.com is an innovative young company with a unique service aimed at photographers. Basically, they produce beautiful, custom branded iPhone apps for their clients. It's a really interesting idea and I was very excited when they approached me about designing the website.
Given that the site is basically a brouchure for a particular product, including an image of an iPhone only seemed logical. I also included a camera lens, to pull in the concept of photography, the incorporated subtle hints of the multiple colours in the lens as subtle overlays throughout the rest of the site.
Some subtle, transparent boxes to help group content and small iPhone icons helped round out the design.