I was approached by the photographer and owner of Jay Henley Photography (which has since changed its branding) about producing this logo. In this case, the client had a very clear idea of what they were looking for, and just needed me to do the execution. This resulted in a very quick turnaround time, which satisfied both parties.
The logo was supposed to simple and elegant, using a black, white and grey colour palette. The text for the prominent name was entirely custom, created by me in Illustrator.