There were two main things that I had to accomplish here. First, I needed to determine a way of visually communicating the concept of limitless potential, as suggested by the ministry's name. I accomplished this through the rising arrows. Second, I wanted to create a connection between No Limit and its subsidiaries. I did this by matching the colour of the tree arrows to each of the other ministries – green for Ethos78, blue for Missio Dei and orange for Lifehouse.